Most marketing agencies don’t understand rental.
They talk about traffic.
They talk about impressions.
They talk about clicks.
Rental owners care about one thing:
Keeping iron in the field — not sitting in the yard.
That’s it.
Curt spent more than 20 years in industrial sales and marketing before launching a digital marketing agency in 2012.
Over the years, he worked closely with OEMs and equipment dealers, learning how the construction equipment world actually operates — margins, territories, distribution, and what really drives revenue.
He didn’t start in tech.
He started in industry.
That background shapes how we approach marketing today — practical, measurable, and tied directly to performance.
Paddy spent 15 years at a national outdoor equipment brand as a Program Manager.
His focus wasn’t on marketing hype — it was on execution, operations, and making sure programs actually performed.
He understands how structured growth works inside equipment-focused businesses.
When Curt decided to bring on a business partner, he approached Paddy.
The goal wasn’t to build another marketing agency.
It was to build something better.
After teaming up, we looked for an industry where:
Experience actually mattered
Operators were being underserved
Generic agencies were missing the mark
Construction equipment rental stood out immediately.
Very few agencies focus on this industry. Even fewer understand utilization, service areas, and call-driven demand
We had experience in the space.
We saw the gap.
So we went all in.
We’ve seen agencies overpromise and hide behind confusing reports.
Rental operators don’t need buzzwords.
They need:
That’s why we built the Rental Growth Engine™ — a system designed specifically for equipment rental companies.
No smoke and mirrors.
No inflated promises.
Just measurable growth.
We work with equipment rental companies doing $500K+ annually that want consistent demand and real growth.
If that’s you, we’ll have a productive conversation.
If you’re looking for the cheapest marketing package, we’re probably not a fit.
Actionable insights to improve search visibility and drive consistent bookings.
Built exclusively for dumpster rental companies that refuse to let inventory sit idle between jobs.